Branding and Visual Identity Design Services with Rajni Dutta Art & Design, where creativity meets strategy. We craft unique brand identities that reflect your vision, values, and story.
From logos to colour palettes and brand guidelines, our expert design services help your business stand out, build recognition, and leave a lasting impression across all platforms.
₹20,000
per project · GST extra
Timeline: 7–10 days
₹45,000
per project · GST extra
Timeline: 12–15 days
₹85,000
per project · GST extra
Timeline: 20–25 days
A clear, structured branding process — from first discovery to final delivery and beyond.
01
We begin with an in-depth discussion to understand your brand’s story, vision, values, audience, and market position — setting the foundation for all design decisions.
02
We analyse your current branding (if any), competitors, and industry trends to identify opportunities and gaps — ensuring your new identity stands out while staying relevant.
03
Together, we define your brand’s positioning, tone of voice, and core message — aligning the creative direction with your business goals and audience expectations.
04
We translate strategy into initial creative concepts — logo ideas, colour palettes, typography, and mood boards — that visually express your brand’s personality and essence.
05
Based on your feedback, we refine and perfect the chosen concept. Every element — from logo details to colour balance — is fine-tuned for consistency and visual harmony.
06
We develop a complete visual identity system including logo variations, colour schemes, typography, iconography, and imagery style — ensuring cohesive brand appearance across all platforms.
07
A comprehensive Brand Style Guide is created to document your visual identity rules and usage — ensuring your brand remains consistent across digital and print applications.
08
We assist in applying your new identity across marketing materials, social media, packaging, and website — bringing your brand to life with clarity and impact.
A logo is not a brand. If you've got a logo but customers still can't describe what makes you different, or your business has outgrown the identity you started with, that's a branding and visual identity problem, not a "we need a nicer logo" problem. This page covers exactly what's included in a branding engagement, how the process runs, what shapes the price, and what to actually expect once it's done — so you can tell whether this is the right fit before a call.
A branding and visual identity engagement covers a logo, a defined colour palette and typography system, and guidelines for how they're used consistently across your business — not a logo in isolation. It typically includes brand strategy work upfront (positioning, tone, audience) so the visual decisions have a reason behind them, plus a small number of revision rounds and a final brand guide you can hand to anyone who touches your visuals.
The distinction that matters: a logo is a mark: a brand identity is the system that makes that mark, your colours, and your typography behave consistently everywhere they show up — your website, your packaging, your social posts, your business cards. Skip the system and you end up with a decent logo sitting next to visuals that don't match it, which reads as inconsistent even if each individual piece looks fine.
For most small businesses, that means a primary logo plus simplified variations for different uses, a locked colour palette, two to three typefaces with defined roles, and a short brand guide document. Anything beyond that — packaging design, a full style guide for a large team, motion branding — is scoped separately, since it changes both timeline and cost.
The starting point changes depending on where your business is.
If you're launching and have nothing visual yet, the work starts with positioning — what you actually stand for and who you're speaking to — before a single colour or font is chosen. Skipping that step is how businesses end up with a "nice-looking" identity that doesn't actually say anything about them.
For a creator or solo entrepreneur, the identity often needs to feel personal without looking amateur — a genuine challenge, since most personal-brand visuals swing too far toward one or the other. The priority here is a system flexible enough to work across a portfolio, social content, and a website without feeling stiff or corporate.
A rebrand starts differently — with an audit of what's not working in the current identity and what equity is still worth keeping. Businesses often want to throw everything out; sometimes the smarter move is refining what people already recognise rather than starting over and losing that recognition.
Here's how a branding engagement runs, start to finish:
Engagements are scoped to match what you actually need:
| Engagement | Best for | Good to know |
|---|---|---|
| Logo & starter kit | New businesses on a tighter budget | Logo, colours, one typeface pairing |
| Full brand identity | Small businesses building a real system | The most common engagement; includes brand guide |
| Rebrand | Existing businesses refreshing their look | Includes an audit of the current identity first |
| Personal brand identity | Creators, consultants, solo entrepreneurs | Built to flex across portfolio and social use |
Once your identity's built, applying it consistently to physical materials is its own job — our print & collateral design service picks up from here for business cards, packaging, and other printed pieces that need to match the new system exactly.
By the end of an engagement, you should have, in writing, a clear list of what's yours:
A logo and starter kit can be ready in around two weeks. A full brand identity with strategy work upfront typically takes four to six weeks, since positioning and concept direction both need real time before visuals are finalised — rushing that stage is how businesses end up with an identity that looks fine but says nothing specific.
What moves the price:
Once we understand your scope, you get a clear quote before any work starts.
Good branding won't fix a weak offer, but it removes the friction of looking inconsistent or forgettable. The realistic wins: people recognising your business across different touchpoints without being told it's you, a visual system your team or vendors can actually follow without guessing, and materials that finally look like they belong to the same company.
Be wary of anyone promising a specific increase in sales or leads from branding alone — a strong identity supports everything else you do, but it doesn't replace having a clear offer, a working website, or an actual go-to-market plan.
This work comes out of a studio built on visual composition, colour theory, and pattern — the same skills that go into a commissioned painting apply directly to building a coherent brand system. That's a genuinely different foundation from a template-based branding service that assembles logos from pre-made components.
The studio has been featured by Hindustan Times, Business Standard, ThePrint, and ANI, and has delivered creative work for organisations including Airbnb, Qualcomm, upGrad, and Shoppers Stop — proof of working with brands that expect a considered result, not a generic one. More on the studio's background is on the about page.
A logo with variations, a defined colour palette and typography system, usage guidelines in a brand guide, and key application mockups. Strategy and positioning work happens upfront so the visuals have a clear reason behind them.
It depends on the depth of strategy work, number of logo variations and applications, whether it's a new identity or a rebrand, and revision rounds needed. You'll get a clear quote once the scope is understood.
A logo and starter kit can take around two weeks. A full brand identity with strategy work upfront typically runs four to six weeks, since positioning needs real time before visual concepts are finalised.
Both. A rebrand starts with an audit of what's working in the current identity and what's worth keeping, rather than assuming everything needs to be replaced.
Yes, as a separate service. Once your brand identity is built, our print & collateral design service applies it consistently to business cards, packaging, and other printed pieces.
Transform your brand into a timeless visual masterpiece. Partner with Rajni Dutta Art & Design to experience the true fusion of creativity, culture, and clarity in branding.